What’s in a name? A case study of Gruyère Cheese and Geographical Indications
It was in fair Verona where the adage was first professed, “What’s in a name? That which we call a rose by any other name would smell as sweet.”[1] The question, posed by Juliet in her earnest attempt to rationalize her love for a Montague, is the same one courts face today when presented with … Read more